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STAYFUL LIFE STORE
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IPPUKU&MATCHA

CORPORATE

IPPUKU&MATCHA

Rebuilding the history of Uji Matcha.

CONCEPT COPYLEAFLETWEB SITE PRODUCT PHOTO

PROJECT DATA

  • CLIENT

    towershita

  • YEAR

    2019

  • CATEGORY

    CORPORATE

"IPPUKU & MATCHA" is a tea shop specializing in single-origin matcha from Uji, Kyoto. It is located in Nihonbashi, and sponsored by French restaurant Tawashita, right under Tokyo Tower. For the opening of this shop, we oversaw the brand site and the visual photography.

BACK STORY

With a deep knowledge of tea and traditional Japanese culture as the core of what we wanted to express, we were conscious of creating a design that would be appealing not only in Japan, but also overseas. With this in mind, we focused on movement that would convey a vision of elegance and dignity. In addition, with some innovation we were able to develop a concept copy that was suitable for traditional culture. For this project we did the photography at our own "Stayful Life Store" studio.

CONTENT 01

CONCEPT COPY

  • #_BRANDING
  • #_COPY WRITING
の実績1

CONTENT 02

LEAFLET

  • #_ART DIRECTION
  • #_BRANDING
  • #_CONTENTS
  • #_DIRECTION
  • #_GRAPHIC DESIGN
  • #_PHOTOGRAPH
  • #_PLANNING
  • #_PROJECT MANAGEMENT
の実績2

ARAVEAL(Ultra White) 225kg - Foil Stamping

の実績3

ARAVEAL(Ultra White) 225kg - Foil Stamping

CONTENT 03

WEB SITE

  • #_ART DIRECTION
  • #_BRANDING
  • #_CONTENTS
  • #_CORDING
  • #_DIRECTION
  • #_INTERVIEW
  • #_PHOTOGRAPH
  • #_PLANNING
  • #_PROMOTION
  • #_SYSTEM DEVELOPMENT
  • #_TECHNICAL DIRECTION
  • #_WEB DESIGN
  • #_WEB MOTION

LAUNCH PROJECT

の実績4
の実績5
の実績6
の実績7
の実績8
の実績9
の実績10
の実績11
の実績12
の実績13
の実績14
の実績15

CONTENT 04

PRODUCT PHOTO

  • #_ART DIRECTION
  • #_DIRECTION
  • #_PHOTOGRAPH
の実績16
の実績17
の実績18
の実績19
の実績20
の実績21
の実績22
  • DIRECTION

    Kazuki Noda

  • ART DIRECTION

    Kazuki Noda

  • PROJECT MANAGEMENT

    Kazuki Noda

    Mami Ohtani

  • WEB DESIGN

    Kazuki Noda

  • FRONT END ENGINEER

    Daisuke Ishiyama

  • WEB MOTION DESIGN

    Daisuke Ishiyama

    Kazuki Noda

  • BACK END ENGINEER

    Hirokazu Goto

  • PHOTOGRAPHER

    Masashi Yamada

TO CLIENT&
PROJECT TEAM

The staff from UNIEL listened carefully and put our ideas into order better than we could. The site has a good reputation and we are nothing but grateful. Thank you.

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